Email Blasts & Email
Marketing
Reach out to your clients and potential customers
by sending them a monthly email blast! It's easy, inexpensive,
and it's a great way to drum up business. Maybe you've even
received one before. They look like a web page embedded in
an email, but without any attachments. In fact, that's pretty
much what they are. Email blasts are a great way to keep your
customers updated on the latest news and offers from your company.
To create an email blast, you essentially
need two things: (1) an HTML page to send out to your customers,
and (2) a customer list or lead list. Keep in mind that a customer-based
list will usually generate better results than a lead list
(of people you don't know). If you do not have an HTML page
yet, don't worry - Steiner
Fine Art & Design can
quickly create one for you. All you have to do is provide
the information and photos you want on your page, along with
an Excel file containing your customers' email addresses. Once
your email blast is sent out, Steiner will track the
success of your campaign. This includes but is not limited
to: tracking how many people opened your message, how many
emails bounced back, and how many people opted out.
Last but not least, all email marketing campaigns
must allow the recipient to opt out if he/she wishes. Additionally,
you must include your physical address within the newsletter.
These practices have been implemented to cut down on spam and
keep people accountable when sending out mass-emails. Best
of all, when you send an email newsletter to your clients,
you can sleep well knowing you are helping saving paper and
our environment. It's a small gesture, but your clients will
appreciate it. To get your email marketing campaign up and
running, call Steiner
Fine Art & Design today! If your email blast
goes out to 100 people or less, it may be FREE on your
first run! (Call Steiner to verify free email service - design
services may apply).
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